Fashion label Rum + Coke is doing something nobody has ever done before. They’re using plus-sized models to advertise and display their clothing, even though the items are available in straight sizes, too. This is of note because usually when a clothing company makes something in a straight size (size 0-10) and a plus-size (12+), it’s almost always advertised on a slim body. Hell, even when the clothing is plus-sized, it’susually advertised on a not “plus-sized” body.
So, yeah. These pictures of women who would actually wear these clothes rocking the hell out of them? They rule.
“No one questions why there are only small women in other brands’ shoots,” designer Courtney Smith told Refinery 29. “I put women of color and ‘larger’ women in my photo shoots for many reasons. One, because I believe in the multiplicity of beauty, and two, there are so many women who seldom see women who look like them in advertisements.”