»Fashion Designer Mixes Things Up By Only Using Plus Sized Models


/

Fashion label Rum + Coke is doing something nobody has ever done before. They’re using plus-sized models to advertise and display their clothing, even though the items are available in straight sizes, too. This is of note because usually when a clothing company makes something in a straight size (size 0-10) and a plus-size (12+), it’s almost always advertised on a slim body. Hell, even when the clothing is plus-sized, it’susually advertised on a not “plus-sized” body.

So, yeah. These pictures of women who would actually wear these clothes rocking the hell out of them? They rule.

“No one questions why there are only small women in other brands’ shoots,” designer Courtney Smith told Refinery 29.  “I put women of color and ‘larger’ women in my photo shoots for many reasons. One, because I believe in the multiplicity of beauty, and two, there are so many women who seldom see women who look like them in advertisements.”

/

/

/

/

/

/

Comments

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s